SEO Specialist Course

This course is designed for individuals who want to gain a deep understanding of the strategies, tools, and techniques to optimize their website for better search engine rankings. Students will learn the latest SEO practices and how to apply them to improve their online visibility, drive more traffic to their website, and increase sales or leads. This course will cover advanced topics such as keyword research, content creation, technical audit, link building, and analytics. Participants will also have the opportunity to implement what they have learned through hands-on exercises and real-world examples.

SEO

Course Outline:

Module 1: Introduction to SEO

  • Understanding the impact of SEO on organic search
  • Setting realistic goals and objectives
  • Identifying target audience and personas
  • Establishing a baseline for website metrics

Module 2: Keyword Research and Selection

  • Identifying search queries and relevant keywords
  • Analyzing search intent and user behavior
  • Employing tools for keyword research and competitive analysis
  • Selecting the right keywords to target

Module 3: On-page Optimization

  • Optimizing website structure and layout for SEO
  • Creating high-quality and relevant content
  • Incorporating keywords and meta tags
  • Improving website speed and mobile responsiveness
SEO

Module 4: Technical SEO

  • Conducting website audits and fixing technical issues
  • Implementing Schema markup and structured data

Module 5: Link Building and Off-page SEO

  • Leveraging social media for SEO benefits
  • Managing online reputation and brand authority

Module 6: Analytics and Reporting

  • Setting up Google Analytics and tracking key metrics
  • Analyzing website traffic and engagement
  • Monitoring and measuring performance
  • Reporting on SEO impact and ROI
SEO specialist

Learning Outcome:

By the end of this course, participants will be able to:

  • Develop a comprehensive SEO strategy tailored to their business goals
  • Conduct thorough keyword research and selection for effective optimization
  • Apply on-page and technical optimization techniques to improve website rankings
  • Implement effective link building and off-page SEO tactics
  • Evaluate website performance metrics and report on SEO impact and ROI